Dear business owner,
If you use AI to write your copy…
Or…
If you’re thinking about FIRING your human copywriter(s), and replacing them with AI…
OR…
If you’re about to hire an “AI Copywriter” who RELIES on AI to write for them…
You might want to hold on for justtt a second.
Because according to new studies from some of the most prestigious research institutions in the world…
Like MIT, Harvard, Columbia University…
…and several other reputable science publications whose names are completely slipping my mind so I’ll just say SCIENCE…
You could be walking
straight into an audience-losing, profit-erasing, business-ending
TRAP!
That’s right.
The “AI Gurus” lied to you…
They told you that if you didn’t adapt to AI, your business would die to AI.
But what they didn’t tell you about were the potential side effects of “adapting” to AI…
Like your SEO…
…getting CRUSHED.
Your ads…
…being IGNORED.
Your audience engagement…
…laughably LOWER.
Your brand’s trust…
…slowly DETERIORATING.
And your sales…
…falling off a DAMN CLIFF.
All thanks to their lazy, soul-less, Mcdonald’s-grade AI SLOP that they tricked you into thinking was “good copy”.
The good news?
You can get rid of your AI slop infestation…
Leave the oversaturated RED OCEAN of soon-to-be-dead businesses who THINK they’re saving money with AI slop…
And enter a BLUE OCEAN of human-led businesses who actually CARE about their customers…
Where you can have 10x MORE IMPACT and… ironically… make up to 10x MORE MONEY, too…
While leaving your brain dead AI-addicted competitors in the DUST…With one simple (albeit ballsy) move:
STOP… SETTLING… FOR AI… SLOP!!!
Like I said…
…ballsy.
Especially at a time when 69% of entrepreneurs say they use AI to write their marketing content.
But you and I both know…
The BALLSIER you are in business…
The MORE MONEY you stand to make.
So, the question is…
Are you ballsy enough to do what needs to be done in order to save your business from AI slop HELL?
(I have my doubts…)
But let’s see.
Without further ado…
Here are 10 hidden costs of AI slop that no good business owner could POSSIBLY ignore.
Hidden Cost #1
Human copy absolutely CURB STOMPS AI slop in search.
So…
You think you can get away with AI slop on your website, ay?
Well, if you’re okay with terrible SEO…
Then by all means…
Slop it up!
But if you don’t want your business to be practically INVISIBLE on the internet…
You should avoid AI slop like the plague.
Because according to a new study from Graphite, one of the most highly respected players in SEO…
86% of articles ranking in Google Search are written by HUMANS…
…and only 14% are generated using AI!
That means…
Every time you take the lazy route…
And publish AI slop instead of HUMAN copy…
You’re basically telling the SEO gods:
“I’d rather save a few bucks and have NOBODY see my website than pay a trained copywriter a few bucks and have EVERYBODY see my website.”
Sounds silly when I put it like that, right?
“So what? People don’t even use GOOGLE anymore, bro… They use CHATGPT… So nice try… But your little ‘study’? It’s meaningless, bro.”
You’re absolutely right, bro.
My mistake, bro.
I left out the SECOND HALF of that study, bro…
Where Graphite discovered that 82% of articles cited by ChatGPT and 82% of articles cited by Perplexity are written by HUMANS…
…and only 18% are generated using AI.
In other words…
It doesn’t matter WHAT your customers use to search…
Whether it’s a traditional search engine or some fancy new LLM…
As long as you keep pumping out AI slop…
They ain’t gonna see (or buy) your stuff!
And that’s why…
In my professional and science-backed opinion…
Choosing AI SLOP over good human copy might be one of the DUMBEST business decisions you could ever make.
But…
There’s a SILVER LINING here.
Because according to new data from PlotSet…
As of October 2025, AI-Generated Content has officially SURPASSED human content online.
Which means…
You could OUT-RANK more than half of your competitors…
…and get tons of FREE clicks…
By simply using a trained HUMAN copywriter instead of AI.
Crazy, right?
You’re gonna RE-HIRE that human copywriter you fired, right?
…
…
…
No?
Let me guess…
You think that sacrificing your free clicks is “worth it” because AI allows you to test more ad-creatives, “faster” so you’ll be able to get more PAID CLICKS, which will make up for the drop in SEO…
…is that right?
*sigh*
That’s what I thought.
And I hate to break it to you, but…
Hidden Cost #2
AI ads perform WAY WORSE than human-written ads.
That’s right…
AI slop isn’t just destroying your free clicks…
It’s destroying your paid clicks, too.
Search Engine Journal recently ran a study testing AI vs. human-written Google ads for 8 weeks long.
The results?
Human-written ads CRUSHED AI…
45% more impressions than AI…
60% more clicks than AI…
36% higher CTR than AI…
19% lower CPC than AI…
…LITERALLY EVERY AD METRIC THAT MATTERS…
Worse off because of AI slop.
And the crazy part is…
It has very little to do with the “quality” of the copy…
And more so the IMPLICATION of using AI.
According to another new study from a European business school…
AI slop leaves behind an “AI STINK” that literally repels some people from doing business with you.
They found…
“When people BELIEVE an ad is AI-made… Purchase intent, ad evaluation, and word of mouth DROP.”
Notice the wording…
When people “believe” an ad is AI-made…
Not only are they LESS LIKELY to pull out their own wallet for you…
They’re probably not going to recommend you to a friend, either.
So it doesn’t matter how “good” your copy is…
If they think it SOUNDS like AI, they will keep SCROLLING.
Why?
According to this study from the New York Institute of Technology, it’s because…
“Using AI (vs. a human) to author emotional messages REDUCES positive word of mouth and loyalty… Due to perceived authenticity and MORAL DISGUST.”
In other words…
AI slop tells the reader:
- You’re lazy
- You’re cheap
- You’re NOT an expert
- You DON’T respect their attention
- And, worst of all… You’re a CRACKHEAD
(You think I’m joking about that last one? Just wait until you see hidden cost #4, bro.)
But forget about what that means for YOUR business…
And ask yourself this:
Would you support a business or influencer who is a lazy, cheap, non-expert?
No?
Then why do you think YOUR customers are any different?
The bottom line is…
Whether you like it or not…
A lot of people DESPISE AI slop.
And if you don’t want to lose their business…
You need to make a concentrated effort to sound as human as humanly possible, otherwise you’ll just get tossed into their mental garbage bin with all the other slop.
How do you do that?
Simple:
GO… AI… FREE!
…
…
…
Still not convinced?
…
…
…
*sigh*
…
…
…
You don’t care about your SEO, ad performance, or brand trust dropping…
…do you?
Look, I get it.
I used to be an AI believer, too.
“ADAPT OR DIE, BABY!!! F THE QUALITY… F THE METRICS… F THE CUSTOMERS… WE’RE GONNA SHOVE AI SLOP DOWN THEIR THROATS AND THEY’RE GONNA LIKE IT BECAUSE AI IS THE FUTUREEEEEEEEE!”
But then I discovered…
Hidden Cost #3
AI slop bores readers to DEATH.
Let me ask you this…
Do you think it’s in your best interest if people see your marketing content as “BORING”?
No?
What about “ANNOYING”?
Still no?
How about “LESS ENGAGING than your competitors?”
No?
Then I wonder what you think about this new study from the world’s leading consumer intelligence company, NielsenIQ:
“Consumers perceive AI-generated copy as LESS ENGAGING, MORE ANNOYING, BORING, and CONFUSING than human-written ads.”
And, even worse…
“AI-generated ads—even those perceived
as ‘high quality’—elicited WEAKER MEMORY ACTIVATION in the brain, compared to traditional ads.”
Boring…
Annoying…
Confusing…
Forgettable.
The four horsemen of the “low engagement” apocalypse…
…all made WORSE because of AI slop.
The reality is…
People are sick & tired of their slop-infested inboxes and algorithms.
They’re searching for someone to write something real & entertaining for once…
An email that sounds like a HUMAN who actually cares about them wrote it…
A sales page that makes them CURIOUS instead of annoyed…
A VSL that doesn’t use the same over-used hooks, leads, and offers that tell your reader:
“I’m a salesman, and a BORING one at that!”
The good news is…
YOU can be the business that stands out…
YOU can be the business that feels HUMAN…
YOU can attract more people to your business just by sounding different!
All you have to do?
Hire a HUMAN copywriter…
Someone who actually knows how other humans think (and what makes them buy.)
Not an artificial human who tries to PRETEND like they know how humans think.
Sure…
It might cost you a few more bucks up front…
And maybe it’ll take an extra day or two to get your copy…
But if it could dramatically improve your SEO, ad performance, AND engagement…
Wouldn’t that be worth it?!
…
…
…
No?
Let me put it this way…
Would you rather wait 5 minutes for a McRib from Mcdonald’s?
Or wait 30 minutes for a medium rare bone-in ribeye from Maestro’s?
…
…
…
Ribeye, right?
…
…
…
RIGHT??? 😭
…
…
…
*SIGHHH*
Let me guess…
It’s about the money.
You think you’re saving a ton of money by going with the McRib, so all of these other “hidden costs” don’t matter, is that right?
Well, I just have one question for you:
By “saving money”…
Do you mean making LESS of it?
Because AI slop is killing your sales, too.
Hidden Cost #4
People will UNSUBSCRIBE & UNFOLLOW you when they figure out you’re using AI slop for everything (...and that could cost you MILLIONS!)
You know what’s funny?
When you ask marketers and copywriters why they use AI to write for them…
They all have the same response, as if they were all reading from the same AI bible:
“AI is so good now… Humans can’t even tell you’re using it!”
(First of all, they can DEFINITELY tell… But more on that in a second…)
But here’s a question for you…
If AI copy really was that “good” and “respectable”…
Why are you trying so hard to HIDE the fact that you used AI to write it?
C’mon…
You know why.
It’s because everyone HATES reading AI slop!
A new study from the University of Florida found that…
“When people think a story is written by AI they rate it significantly WORSE, even if it was actually written by a human.”
Can you believe that?
So you should be trying your hardest to NOT sound like AI…
Because if your content gives even a LITTLE bit of that AI stink, you’re cooked.
Another study from two German behavioral scientists found…
“Brands’ AI adoption generates NEGATIVE follower reactions… Including LOWER brand authenticity, post credibility, word of mouth, and brand loyalty.”
Again…
I want to be CRYSTAL CLEAR here…
This isn’t about the “quality” of AI writing.
AI writing can look, sound, and feel “good” on paper.
The problem is the NEGATIVE PERCEPTION people have of AI.
Here, let me paint a picture for you so you understand what your audience thinks when they catch you using AI…
Imagine you’re on a date with a beautiful woman…
You’re having a great time…
…joking…
…laughing…
…flirting…
But then… all of a sudden…
She pulls out a pipe…
…but not just any pipe…
A CRACK PIPE!!!!
What would you do?
Smoke crack with her?
Or…
Would you get the HECK out of there and never speak to her again?
…
…
…
Well, even if you’d smoke crack with her…
I think the majority of people would gtfo, and NEVER talk to her again.
The same logic applies to your business.
- You’re the woman.
- Your customer is your date.
- AI is the crack.
The second they find out you smoke crack…
You’re done.
Even worse…
Eventually, word will spread around town that you’re a crackhead… And then NOBODY will want to go on a date with you.
So…
Instead of trying to hide your crack pipe…
And risk your audience finding out about your dirty little secret every time you communicate with them…
Why don’t you just…
…STOP smoking crack?
Did you ever consider that?
Yes?
You ARE considering it?
But you need to see cold, hard, evidence that crack is hurting your cred?
Okay, let’s talk numbers.
According to another new study from CivicScience…
“36% of consumers say they are LESS LIKELY to purchase from a brand that uses AI in its advertising.”
That means…
If you’re pumping out a lot of AI slop…
36 out of 100 people get a NEGATIVE TASTE in their mouth when they interact with you online.
Do you realize how much MONEY that could cost you in the long run?
Imagine…
You’re on someone’s email list…
And you’re being bombarded with *obviously* AI-generated emails, nonstop…
(Emails that have absolutely ZERO SUBSTANCE or thought put into them…)
You’d unsubscribe pretty fast, right?
And that means they’d LOSE your business, right?
“Okay… So we lost one customer, big WHOOP.”
Not so fast!
Remember…
36% of people HATE the smell of AI slop.
So let’s say they have 10,000 people on their email list…
And let’s be conservative and assume that 3,000 of them unsubscribe for the same reason as you (slop-phobia).
And let’s say their email list is “worth” $1 million in sales every year.
That means…
AI Slop could be costing them up to $300k in potential sales… PER YEAR!
…
…
…
That’s enough money to buy a new tesla roadster (that may or may not be able to fly!)
…
…
…
*crickets*
…
…
…
You don’t care?
Hmmmmmmmmmm……
Those numbers must be TOO SMALL for you to comprehend.
Okay, big dog.
Let’s say your email list is worth $10 MILLION then…
And let’s say 30% of your customer base says “HELL NO” to your slop-infested emails…
That means AI slop could be costing you up to $3,000,000… EVERY YEAR!
…
…
…
That’s enough money to buy this beautiful house in the Hamptons (with a pool!)
…
…
…
Crazy, right?
…
…
…
$3,000,000…
And your new vacation home in the Hamptons…
GONE.
…
…
…
Thanks to what?
AI SLOP!
…
…
…
And the worst part is…
You wouldn’t even realize how much money you’re leaving on the table because your email marketing team is chalking those unsubs up to “normal email list behavior.”
HA!
News flash!
People don’t unsubscribe from email lists that are actually INTERESTING to read and provide REAL VALUE to them.
But the AI-addicted crackheads wouldn’t understand an “invisible” marketing truth like that…
…
…
…
*crickets*
…
…
…
Okay, screw it.
Let’s go even bigger then.
What if your email list was worth $100 million?
That means you could be kissing $30,000,000 in potential profits goodbye EVERY YEAR…
Thanks to what?
Say it with me:
Artificial…
SLOP!!!!!!!!!!!
*mic drop*
…
…
…
Insane, right?
…
…
…
You know what to do now, RIGHT?
…
…
…
Stop using AI to write your copy, RIGHT???
…
…
…
…
…
…
Uh oh.
Did I drop the mic too early?
Your SEO getting hammered, your ad performance dropping, your engagement falling, your self-inflicted unsub and unfollow epidemic, and MILLIONS of potential sales left on the table weren’t enough to persuade you to go AI-FREE?
Hm…
Let me guess…
You think that NOBODY can tell you’re using AI, so none of this matters anyways…
Is that right?
Well, I’ve got BAD NEWS for you…
Reason #5
Almost EVERYONE can tell you’re using AI.
You think that nobody can see or smell your crack addiction, huh?
Well, this new study from one of the world’s biggest databases for biomedical and life sciences research begs to differ.
“On average, participants were 57% accurate in identifying the origin of human/AI texts, and
78% accurate in identifying the human/AI social media comments.”
In other words…
Every time you pump out short-form AI Slop across your socials or in your emails…
Up to 7 out of 10 people know it’s NOT actually you coming up with that “brilliant” idea.
(And we all know what THAT does to your credibility… *cough cough* crackhead.)
Here’s another one…
“50% of consumers can spot AI-generated copy… With millennials (aged 25-34) being the most successful at spotting non-human content.”
50%!!!
Meaning…
1 in 2 people can smell your AI stink from a MILE away.
How?
According to this study from Cornell University…
“People who frequently use ChatGPT for writing tasks are ACCURATE and ROBUST DETECTORS of AI-generated text.”
Duh!
When you use AI, you know what AI sounds like.
And here’s why that’s a big deal…
According to a recent survey…
“52% of U.S. adults now use AI large language models like ChatGPT.”
Which means…
Up to 52% of Americans know EXACTLY what AI looks, sounds, and feels like.
But here’s the thing…
Even if some people can’t tell you’re using AI consciously…
They can tell SUBCONSCIOUSLY.
According to another recent study from Cornell University…
“Despite some humans being poor at identifying AI-generated content, they can still sense DISCOMFORT when reading LLM-generated content (an “uncanny valley” in text).”
In other words…
AI writing feels “off”.
Some people just can’t put their finger on “why”.
I’ll tell you why.
Because AI writing is literally ARTIFICIAL writing!
It’s fake…
Hollow…
SOUL-LESS.
Literally… It has NO human soul.
Do you really want your content to feel soul-less?
Soul-less writing is boring writing…
And boring writing makes people NEVER want to engage with your content again because it was so INSUFFERABLY forgettable.
Capiche?
…
…
…
*crickets*
…
…
…
Still no, huh?
Even though AI slop is destroying your SEO, ad performance, audience engagement, sales, AND your brand’s reputation?
…
…
…
…
…
…
It’s still about the money, isn’t it?
Well, riddle me this…
What’s the ONE THING you absolutely MUST get from a potential customer before they give you THEIR MONEY?
“Credit card number?”
No.
“Email address?”
No.
“Their attention?”
NO!
Hidden Cost #6
People don’t TRUST AI-generated content.
What’s that saying?
“People do business with people they know, like, and TRUST.”
Yeah, that’s it.
Trust is the single most important variable in the equation of selling.
With trust…
Your business can move mountains.
Without trust?
You’re dead in the water.
And unfortunately, for all the AI slop addicts out there…
Having AI as your brand’s spokesperson is like writing “DO NOT TRUST A WORD I SAY” in sharpie on your forehead.
It’s literally called ARTIFICIAL intelligence.
Imagine if a news station was called “Artificial News”.
Would you take them seriously?
Heck no!
And you’re not alone…
One recent study found that when content was perceived as AI-generated… Trust DROPPED 50%!
Imagine…
Someone comes across you or your brand online.
They like you….
So they sign up for your email list.
Then, later that day…
*DING*.
It’s an email from you.
They’re excited to see what you have to say.
(And they reach for their wallet, just in case…)
They open the email.
Start reading…
But almost immediately…
Their stomach DROPS.
They see the classic AI “tells” they’ve seen a thousand times before…
The TED-talk style phrasing with cheesy punch lines that border on insight but are anything but insightful…
And they realize your future emails will be nothing more than AI SLOP.
So in one swift motion…
They take their hand off their wallet…
And smash the “UNSUBSCRIBE” button.
Bye!
Trust lost.
Customer lost.
…all because of what?
AI slop!
And the worst part is…
It doesn’t matter how much “value” you give…
It doesn’t matter how much “authority” you think you have…
The second they smell your AI STINK?
You’re COOKED!
In fact…
There’s actually real proof that this “AI stink” has a negative impact on your sales.
According to the same study I mentioned above…
“Ads adjacent to the AI-generated content saw a 14% DECLINE in purchase consideration/willingness to pay a premium.”
Meaning…
Regardless of WHAT you’re offering…
Your “AI STINK” will linger in their mind as they contemplate whether or not to buy from you (and how much they’d be willing to pay.)
The good news is…
It’s never been easier to stand out as the MOST TRUSTWORTHY brand in your market.
Can you guess what I’m about to say?
Then say it with me!
On the count of 3…
ONE…
TWO…
THREE…
STOP… WRITING…
AI… SLOP!!!!!!!!!!!!!
Heck yeah.
Welcome to the AI-FREE club, bro 👊
…
…
…
Uhhhh…
Bro?
👊
…
…
…
You’re just gonna leave me hanging?
🙄
Let me guess…
You still think:
“AI is so good at pretending to sound human, NOBODY can tell…”
And look, you might be right.
You might be able to dress up your slop enough to trick your audience into thinking it’s you.
…for now.
But I don’t think you’ll be able to hide for much longer…
Hidden Cost #7
Even if they can’t tell yet… AI regulation WILL come, and then NOBODY will be able to hide.
Here’s my prediction:
Soon…
The law will REQUIRE you to slap “Made With AI” labels on your slop.
Think I’m crazy?
It’s already happening in China.
On September 1, 2025…
New national rules went into effect REQUIRING online platforms and content creators to clearly label their AI-generated content.
“China Schmina… Big WHOOP.”
Not just China…
Europe, too.
Spain is imposing “LARGE FINES” for companies that use AI-generated content without proper labeling.
How large?
“Up to $38 MILLION, or 7% of turnover on companies.”
Imagine getting hit with a $38 million fine because you couldn’t hide your crack pipe.
“But… But… that would NEVER happen in America!”
Sorry to burst your bubble…
But the wheels are already in motion.
Earlier in 2025…
House Republicans inserted a proposal into Trump’s Big Beautiful Bill that would have blocked U.S. states from passing or enforcing their own AI regulations for 10 years.
But when the bill reached the Senate?
Lawmakers from both parties pushed back, hard…
And ultimately, they voted to REMOVE the 10-year ban from legislation.
Basically saying:
“We (both democrats and republicans) believe AI will need some sort of regulation within the next 10 years.”
Tell me…
When was the last time democrats and republicans AGREED on something?
How about never?
That’s why…
I believe it’s only a matter of time before the hammer of regulation comes crashing down on the AI slop party…
All it will take is one really good (and really damaging) deepfake of someone in power…
And one MASSIVE lawsuit…
And when…
…not “if”...
WHEN that regulation comes…
YOU WON’T BE ABLE TO HIDE YOUR CRACK PIPE AI SLOP ANYMORE!
Pretty soon…
EVERYBODY will know who’s artificial…
And who’s real.
Imagine…
One day in the (not so distant) future…
The internet is 90% AI slop and only 10% human.
And people are (rightfully so) up in arms about AI slop infesting their algorithms.
So Apple adds a feature that allows people to “OPT-OUT” of seeing AI-generated content.
And then, everyone with an iPhone (about 1.38 billion people) could just TURN OFF your AI slop like the flip of a switch.
Would you stop pumping out slop then?
Of course you would.
But by then…
It might be too late.
Hidden Cost #8
AI is literally making you dumber (and that could have SEVERE consequences for your business…)
Okay, buckle up.
This is where my “AI is like crack” analogy becomes SCARY real.
Because crack AI slop doesn’t just make your business look ugly and gross…
It also makes you — the business owner — D U M B with a capital D.
And that could have severe consequences for your business.
Check this out…
A Swiss business school recently did a study…
Where they examined 666 different people across three different age groups…
To see how their usage of AI tools related to their CRITICAL THINKING skills.
And here’s what they found:
“A strong negative correlation between AI tool usage and COGNITIVE OFFLOADING… And a strong negative correlation between cognitive offloading and participant’s CRITICAL THINKING skills.”
In other words…
The more people “offloaded” their cognitive tasks to AI…
The worse their critical thinking skills became.
Because your brain is like a muscle.
The less you use it…
The weaker it gets.
Imagine you’re a bodybuilder…
And you have MASSIVE muscles because you’ve been working out for 10 years.
But then one day…
You see an ad on TV for a new robot that can “lift weights for you.”
The robot salesman tells you that you don’t need to do the “hard work” on your own anymore…
Because thanks to technology, we can now build muscle WITHOUT even touching a weight!
At first, you’re skeptical.
Because in your heart of hearts…
You know that you don’t go to the gym for the results…
You go because you love the PROCESS.
So why would you try to shortcut it?
But then…
As the weeks go by…
You start to see more and more robots at the gym…
And pretty soon…
EVERYBODY has a robot lifting for them.
And they all point and laugh at YOU because you’re the “idiot” who’s still lifting weights on his own.
So, reluctantly…
You decide to give it a try.
You “offload” one workout to the robot.
It’s not exactly “fun”…
But it is EASY.
A lot easier than lifting the weights yourself.
So the next week…
You offload TWO workouts to the robot.
Then THREE…
Then FOUR…
And before you know it…
You’re offloading EVERY SINGLE WORKOUT to your robot.
And after years of “artificial workouts”…
You look in the mirror.
And what do you see?
Someone who’s completely unrecognizable to you…
You freak out.
“Where did my muscles go????”
So you throw your robot in the garbage.
And you run to the gym on your own for the first time in YEARS.
But when you get to the gym…
You’re hit with the TERRIBLE realization that you just threw away 10 years of hard work.
And you’re back to square one.
Even worse…
You’ve completely forgotten how to get your muscles back.
The same “muscle atrophy” is happening to your brain on AI…
When you offload “big brain” tasks to AI…
Your ability to do “big brain” things in the future declines.
And the worst part about it is…
The more you offload to AI?
The FASTER your brain declines.
MIT confirmed this recently when they did a study called “Your Brain On ChatGPT”.
They tested the brain activity of students who used AI to write essays, and students who didn’t, over a period of several months.
And guess what they discovered?
Students who exclusively used AI to help write essays showed “WEAKER brain connectivity and LOWER memory retention.”
Weaker brain…
Lower memory retention…
Sound familiar?
…
…
…
*Hint hint*
…
…
…
*cough cough*
…
…
…
No?
I guess it’s time to drop the nuke, then…
Hidden Cost #9
AI destroys the HOLY GRAIL of entrepreneurial skills.
Tell me…
What are the two most important skills you MUST have as an entrepreneur?
“Sales and persuasion?”
No.
“Focus and emotional resilience?”
No.
“Leadership and resourcefulness?”
Nope.
Here’s the answer:
- Good IDEAS.
- Good DECISIONS.
Am I wrong?
That’s basically all business is, right?
A series of ideas and decisions that ultimately lead to success or failure.
The better your ideas and decisions…
The more successful your business will be.
Elon Musk?
AMAZING at coming up with good ideas and making good decisions…
Your friendly neighborhood crackhead?
HORRENDOUS at it.
Obviously…
You need sales, persuasion, and leadership skills, too…
But you can’t be good at any of that WITHOUT also having good ideas and making good decisions.
Now let me ask you this…
What’s the FOUNDATIONAL SKILL underneath good decisions and good ideas?
The skill every great entrepreneur built their skyscraper of success on…
The HOLY GRAIL of entrepreneurial skills…
The skill of skills…
Say it with me!
CRITICAL…. THINKING!
That’s right…
Critical thinking is your most valuable skill as an entrepreneur.
Because it’s what determines how good your ideas and decisions are.
And remind me…
How does AI slop affect your critical thinking, again?
AI DESTROYS YOUR CRITICAL THINKING!
And and and…
What will happen to AI-led businesses who have NO critical thinking skills?
THEY WILL GO OUT OF BUSINESS!
Bingo.
But don’t take it from me.
Take it from the legendary Billionaire entrepreneur Richard Branson, who said “critical thinking is the KEY to creative problem solving in business.”
Now…
If you’ve only been using AI for a couple of months…
The effects might not be so bad…
…yet.
But imagine how bad your critical thinking skills will be after a couple years of AI slop addiction.
5 years?
10 years?
20 years???
Forget about your critical thinking skills…
What will your BUSINESS look like with a brain-dead crackhead AI operator at the helm?
No, scratch that…
What will your business look like with a TEAM of brain-dead crackhead AI operators manning the ENTIRE SHIP?!
Because this isn’t just about you.
If everybody on your team is using AI to do their big brain tasks for them…
Then you are ALL destroying your critical thinking skills…
And that could have a detrimental effect on your business as a whole.
Because every department will be manned by someone who makes BAD decisions and has TERRIBLE ideas.
That’s why…
To me, it’s obvious what’s about to happen over the next few years.
Just like how it’s easy to tell if someone has been smoking crack for years…
…yellow teeth, sunken skin, bloodshot eyes, stinky…
It will be LAUGHABLY EASY to tell the AI-led businesses from the human-led businesses.
The AI-led businesses will be BROKE…
And the human-led businesses will be RICH!
And that leads me to the final nail in the AI cult coffin.
Hidden Cost #10
Artificial Intelligence
will NEVER…
...EVER…
Be better at copywriting or marketing than an experienced HUMAN.
Here’s the thing…
I’m not saying you should NEVER use AI.
That would be silly.
(And stupid.)
You should absolutely use AI to speed up any MINDLESS tasks for you…
Like research…
And…
Uhhhhhh…
(Well, that’s about all I use it for.)
But when it comes to copywriting itself?
AI doesn’t hold a candle to what an experienced HUMAN copywriter can do.
Why?
There are many reasons…
But here’s the biggest one that should alarm every single entrepreneur who wants to be GOOD at marketing their business.
Artificial Intelligence sucks
at the most IMPORTANT copywriting/marketing skill:
BIG IDEAS!
If you think about it…
Large Language Models (ChatGPT, Claude, Grok etc) are basically super smart parrots.
They’ve read almost EVERYTHING on the entire internet…
So when you ask them to write something for you…
They can write something “new” based on patterns they’ve seen before.
Like a what?
A parrot!
“But Sven… Doesn’t that mean ChatGPT can just ‘PARROT’ A-list copywriters and marketers?”
It sure can!
And that’s why it SUCKS at copywriting!
Copywriters and marketers don’t get paid because of our words…
…we get paid because of our IDEAS!
Anyone can smash a bunch of buzzwords together and call it “good copy”.
(AI is REALLY good at that!)
But not everyone has the “marketer’s brain” required to come up with big, million-dollar ideas.
(AI is really bad at that…)
The late, great marketing genius, David Ogilvy, said it best:
“Unless your advertising is built on a BIG IDEA it will pass like a ship in the night.”
What makes an idea BIG?
Anything that gets people to STOP THE SCROLL.
Like an email subject line you can’t help but open…
A video hook that COMPELS you to keep watching…
Or a headline that makes you so curious, it’s psychologically PAINFUL to not keep reading.
Every single piece of content you create must have a BIG IDEA that compels people to stop scrolling, and click.
Especially in today’s oversaturated market.
Novelty is more important than EVER.
Just ask Seth Godin, one of the best marketers alive:
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
Think about it…
Everybody is using the same exact AI prompts…
That all use the same cookie-cutter structure…
Pumping out the same over-used ideas…
The same headlines…
The same emails…
The same offers…
The same ads…
Same
Same
Same
Same Same
Same
Same
Same
Same
Same
Same
Same
Same
Same
Same
SAME!!!
And then…
They have the AUDACITY…
To wonder why…
NOBODY engages with their content…
NOBODY reads their emails…
NOBODY watches their webinars…
And NOBODY buys their stuff.
I’ll tell you why.
It’s because they’re not saying anything NEW!
The most magnetic marketing campaigns…
The most profitable product launches…
The most viral videos…
The most influential people…
They all have one thing in common:
NOVELTY!!!!
They’re fresh.
New.
Unusual.
Bizarre.
DIFFERENT.
They pique other people’s interest just enough to ask:
“I wonder what THAT’S about…”
Or…
“I wonder what HE has to say…”
Or…
“Now THAT’S interesting…”
The problem is…
ARTIFICIAL INTELLIGENCE CANNOT… WILL NOT… AND WILL NEVER, EVER, EVERRRRRRRRRRRRRRRR BE truly NOVEL!
It can pretend to be novel.
It can pretend to come up with “big” ideas.
It can pretend to think like Alex Hormozi.
But at the end of the day…
AI is nothing more than a super smart parrot.
And you want to know something?
Parrots don’t change
the world.
HUMANS do.
And that’s why…
If you care about your SEO…
And you care about your AD PERFORMANCE…
And you care about your ENGAGEMENT…
And you care about your SALES…
And you care about your brand’s TRUST…
And you don’t want to give “CRACKHEAD” every time you communicate with your audience…
And you don’t want to lose the holy grail of business skills, CRITICAL THINKING…
And you don’t want to be one of the many AI-addicts who RUIN their business in the name of “aDaPtInG”…
Do yourself a massive favor, RIGHT NOW…
And…
STOP…
HIRING…
CRACKHEADS AI-ADDICTS…
TO WRITE…
YOUR COPY!!!
And trust me…
You’ll thank me later.
Because here’s a dirty little secret those “AI copywriters” don’t want you to know…
Guess what all the copywriting and marketing “gurus” have been teaching newbies?
(You know, the newbies that are in your DMs… sending you cold emails… trying to get you to hire them… THOSE newbies.)
Go ahead.
GUESS.
Did you guess “How to write copy?”
Or “How to sell?”
Or maybe…
“How to come up with big ideas?”
“How to do market research?”
“How to craft winning offers?”
Nah.
They’re teaching newbie copywriters how to TRICK business owners like YOU into paying them large sums of money for AI SLOP that took them only a few minutes to prompt and “edit”…
…so they can F off to Dubai and pretend to “work” from their laptop as they flaunt their leased lambo and fake Rolex.
Don’t believe me?
Look at this:
This is one of the most popular copywriting courses on the internet right now.
And guess what it’s teaching people?
“How to make $10k-$20k per month with AI copywriting.”
Can you guess how that pitch goes?
“Yeah bro… You don’t need to know copywriting… You don’t need to know marketing… You don’t need to know ANYTHING about ANYTHING… You can basically be an idiot LOL… All you gotta do is copy and paste these prompts that thousands of my students have already used for their clients… Fix a few words… And bada boom bada bang… You’re worth $5k PER MONTH, BRO!”
*face palm*
I wish I was kidding…
But if you’ve gotten a DM or email from a “copywriter” who claims he has the “holy grail” that will save your business (AI slop)…
YOU’VE BEEN WARNED!!!
Here’s another one:
This is an ad for a course that teaches people how to build their own “AI Agency”, which is basically just a fancy word for Slop Factory.
But notice what the ad says:
“It’s perfectly legal to get a $99/month AI tool and sell it to business owners for $5k…”
*FACE PALM*
THIS is what 90% of copywriting and marketing agencies have turned into.
AI sweat shops designed to squeeze MAXIMUM MONEY from you…
In exchange for MINIMUM TIME, WORK, and EFFORT from them.
Here’s another one:
“Making money as a writer is NOT hard… If you learn these 3 skills (only takes 3 days!)”
Hm…
Seems…
Reasonable.
Oof — NEVERMIND!
I knew I smelled slop!
Copywriting…
Marketing…
Ghostwriting…
Every “ting” is infested with slop!
But look…
I’m not throwing shade at EXPERIENCED copywriters and marketers who’ve succumbed to peer pressure, and replaced their brains with AI.
Because even though they may be rotting their brains like a crackhead…
At least they know how to transform slop into “good copy”…
…for now…
Until their marketing brains have been completely and irreversibly damaged from their AI slop addiction.
But here’s my main issue:
In a world filled with AI copywriters who didn’t actually learn how to write copy…
And AI ghostwriters who write your books, tweets, and emails with the same prompts as all of their other clients…
And AI marketers who think copying other people is the secret to great marketing…
Guess who suffers the most?
…
…
…
YOU DO 🫵
Not the prompt master…
Not the crackhead…
Not the lambo driving guru…
YOU DO!
The business owner who carries all of the ADDITIONAL & UNNECESSARY RISK that their disgusting AI slop brings to the table.
And for what?
Speed???
Lol.
I guess that’s the only “benefit” of AI slop that I can’t prove wrong.
AI is faster than humans.
There you go, one point for AI slop.
So if you value speed over literally EVERYTHING else in your business…
And you’re fine paying those prompt junkies thousands of dollars per month for their Mcdonalds-grade slop because it’s “fast”…
Then I wish you and your business well.
But if you understand that speed has diminishing returns…
And you’re starting to think that you maybe just might have an AI SLOP infestation brewing inside your business…
And you want to get RID of it before it’s too late…
I might be able to help you.
My name is Sven Slattum.
“The AI-FREE Writer.”
Not “an” AI-FREE writer…
Not “one of many” AI-FREE writers…
I’m THE guy you go to when you need copy, NOT slop.
Not just because I’m the only idiot who decided to brand himself as “AI-FREE”…
But because my emails, sales pages, and webinars have helped drive MILLIONS in sales…
…even though I just started copywriting in 2023.
That’s right…
I dodged a BULLET.
Because I started copywriting right before the AI epidemic began.
So I actually got to learn copywriting and marketing instead of how to “prompt”… 🤮.
Now, just to be clear…
I use artificial intelligence for tasks that don’t get in the way of my REAL intelligence, like research.
And I love it for that.
Because it makes the most boring part of the writing process lightning quick.
But when it comes to writing itself?
If you give me a prompt to write for me…
I will use it to wipe my
a$$
Not just because of all the reasons I mentioned above…
But because I actually love copywriting.
Is that crazy of me to say?
I would rather spend 8 hours copywriting than 4 hours “pRoMpTInG”.
I know, I know…
That means less clients…
And more “work” for me…
But I’m not trying to be another fast food copywriter, anyways…
I’m trying to be the MAESTRO’S of copywriters.
The guy you go to when you want GOOD…
…not cheap.
And I know that will turn a lot of potential clients away from me…
But you know what I say to the business owners who’d rather hire a crackhead AI copywriter?
ADIOS, MUCHACHO!
Because I don’t want to work with someone who can’t tell the difference between a Ribeye from Maestro’s, and a McRib from McDonald’s, anyways.
I want to work with people who actually CARE about their customers enough to NOT shove AI slop down their throats.
Just like these lovely
folks who have allowed me
FREE REIGN to write copy for their businesses without
using AI…
But enough about what I’ve done for them.
I want to help YOU! 🫵
If you’ve made it this far…
You’re either a marketing freak like me who enjoys reading copy…
An AI addict who’s just here to see what this “entertaining idiot” has to say…
Or…
You want to get rid of your AI slop infestation, STAT.
If that’s the case…
I might be able to help you, depending on the scope of your project(s).
Like I said…
I’m not running an AI sweat shop over here…
So I can’t take on dozens of clients at a time.
But there’s a short contact form at the bottom of this page.
Please fill that out…
And give me a brief description of what you need (along with when you need it by.)
Then, my AI assistant will get in touch with you as soon as it can.
…
…
…
LOL!
Just kidding.
I will get in touch with you as soon as these HUMAN hands take their next break from copywriting.
Now…
If you don’t need copy help from me right now…
But you think you MIGHT need my help in the future…
Write this on a sticky note:
WHO YOU GONNA CALL?
SLOPBUSTER!
And SLAP it above your desk with my email: svenslattum@gmail.com.
So you know EXACTLY who to call when your AI slop infestation gets out of control.
Because believe me…
It will!
*mic drop*
-Sven “SlopBuster” Slattum
P.S. Follow me on X @AIFREEWRITER for more SLOP-FREE insights about marketing, copywriting, and secret strategies that have been working for me and my clients lately.
